Over 25 years of experience to support you.

Michele Bell is a driven entrepreneur, team leader and senior executive bringing healthcare providers and consumers together.  

Michele has a unique understanding of the needs facing consumers, as well as, the business goals of the providers who serve them.  She is a seasoned business development, strategist and customer growth leader with over 25 years of experience creating opportunities that deliver end-users and maintain their engagement.  She has worked with digital health, fitness and wellness companies from coast-to-coast with an emphasis on B2B and direct-to-consumer positioning and expansion. In many of her consulting and full-time leadership roles she has built commercialization from the ground-up; Often establishing systems and storylines to scale new, existing or first-to-market solutions.

Her strength is in supporting product market fit, creative positioning, sales enablement, commercial team leadership and sales execution for companies to scale within the crowded  healthcare space.  Along with strong roots in direct-to-consumer membership sales she has helped expand solutions within a variety of B2B channels including self-funded employers, brokers/consultants, digital wellness platforms, aggregators, health plans, marketplaces and relevant trade associations.

In addition to her business expertise, Michele is a National Board Certified Health and Wellness Coach (NBC-HWC) and holds numerous certifications including yoga, integrative nutrition and health coaching from the Duke School of Medicine.  Her most recent studies have had a strong emphasis on the science of behavior change.  This frontline experience gives her a unique understanding of healthcare consumers/patients/clients.  She is able to assist you and your company to better understand your specific end-user needs in order to choose sales channels, targeted enablement and growth strategies.

Michele has provided support to fitness and wellness centers, hospitals and day spas. Her digital health experience includes companies who have an emphasis on chronic disease prevention, health coaching, sleep, women's health, weight loss, pediatric behavioral and metabolic health and healthcare navigation.

A few companies supported by commercial leadership, consult and advisory: